Advertisement, from La Mode Illustreé

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published in Paris

Postcard of Advertisement, from La Mode Illustreé.
© National Museums Scotland

Advertisement, from La Mode Illustreé

This full page advertisement is from La Mode Illustreé, a fashion magazine published in Paris. Dating from 1872, the advert is for paper models and patterns produced by Madame Marie Schild of Covent Garden, London.

Madame Schild offers to supply life-sized paper models which would show 'exactly how the material would appear when made up'. She can supply 'residents abroad or in the colonies...punctually by return mail'. The price for a complete set of underwear is 6s 6d.

La Mode Illustreé was one of the first magazines to include articles on underwear. The garments were not shown on the figures, but were folded in such a way as to accentuate the details of the lace and embroidery.

Record details

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Online ID: 000-190-002-047-C
Image Rights Holder: National Museums Scotland
Project: 0098: National Museums Scotland
Project description | View all records in project
Ref: National Museums Scotland  H.RHI 67.27.a
Date: 1872
Material: Paper. Inscription: The Toilettes from La Mode Illustree ; Paper Models and Patterns
Dimensions: 14.20" x 9.90"
What: Document / plate, fashion
Subject: Fashion plates
Who: La Mode Illustree
Where: France, Paris
Description: A separate sheet of description in English to accompany plate 27, headed 'the toilettes from La Mode illustree', from La Mode Illustree, Paris, 1872
  • Holland, Vyvyan. Hand Coloured Fashion Plates 1770 to 1899. London: B.T. Batsford, 1955, pp 99-100. 
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