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Fashion plate, from La Nouvelle Mode

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published in Paris

Fashion plate, from La Nouvelle Mode
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This fashion plate is from La Nouvelle Mode, a weekly fashion journal published in Paris. Dated 1908, the plate is one in a collection of plates from the journal, compiled in a book entitled 'Book of Fashion Plates from La Nouvelle Mode: Fashions 1908-1911'.

The folded plate is numbered 23-4 and is signed by the artist 'Drian' who also produced many plates for the French publication 'Gazette du Bon Ton'. When opened out, the plate illustrates four ladies' outfits.

The Edwardian era (1900-10) was an age of excess and ostentation. In France it was known as 'La Belle epoque'. Fashions were designed for the tall, mature woman while at the same time, younger women, who may have started work, were looking for tailor-made clothes.

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