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Fashion plate, from La Nouvelle Mode

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published in Paris

Fashion plate, from La Nouvelle Mode
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This fashion plate is from La Nouvelle Mode, a weekly fashion journal published in Paris. Dated 1909, the plate is one in a collection of plates from the journal, compiled in a book entitled 'Book of Fashion Plates from La Nouvelle Mode: Fashions 1908-1911'.

The plate is numbered 40 and is signed by the artist 'Drian' who also produced many plates for the French publication 'Gazette du Bon Ton'. The French title of this plate translates as 'New look'.

For several years designers in the Edwardian era (1900-10) had been trying to bring back the rising waists, the narrow skirts and the clinging materials of the Empire line which had been so fashionable one hundred years before. The simplicity of the Empire costume, however, tended now to be offset with very large, elaborately trimmed hats.

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