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Blancmange mould with a recipe

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Blancmange mould with a recipe
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This earthenware blancmange mould was an early form of advertising, promoting the company Brown & Polson. Blancmange was a type of milk pudding.

The mould bears the words 'CORN FLOUR BLANC-MANGE / BROWN & POLSON'S' and twelve lines of a recipe and serving instructions.

As the 19th century went on, with more and more products and services available, manufacturers and shopkeepers competed with each other in their attempts to appeal to the customer. Advertising grew as a way of informing the public of what was available.

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